OVERVIEW
Embassy Specialty Vehicles is a manufacturer of unique class B recreational vehicles and state-of-the-art custom commercial vehicles located in Elkhart, IN. The original owner used to be a major player in their market and was coming out of retirement to start a new company that needed to stand out from the competition right away. I have produced a number of successful projects for them over several years.
FEATURED SKILLS:
Brand Identity, Web Design, Video Production, Creative Concept, Graphic Design, Illustration,
Print Production
Brand Identity, Web Design, Video Production, Creative Concept, Graphic Design, Illustration,
Print Production
SOFTWARE:
Adobe InDesign, Photoshop, Illustrator, Premiere, Avid ProTools and Webflow.
Adobe InDesign, Photoshop, Illustrator, Premiere, Avid ProTools and Webflow.
PROJECT SAMPLES
BRAND IDENTITY: The client wanted to create a new company name as well as a vehicle brand. The owner's reputation for excellence and integrity was already well known industry wide, so it was important the new brand successfully reflected those traits. The new design would obviously live on marketing materials, but it also needed to live on the luxury vehicles themselves and in a format that could be physically mounted to the exterior.
The conservative design features an embossed chrome logotype set in Eurostile Extended on a background of black textured plastic who's shape was inspired by a vehicle's windshield.
VIDEO PRODUCTION: Embassy uses video to tell customer stories to help promote and inform prospective customers. It was easy to bring Vernon & Kay's story to life as they told us about their travels and how much they love their Embassy RV.
VIDEO PRODUCTION: The Embassy® PRL Class B RV is an industry first in innovation and durability. This video was quickly produced to introduce their first model to a list of interested customers from a Florida tradeshow.
WEBSITE DESIGN: Because marketing their RVs required a consumer specific approach, (rather than an institutional approach like their speciality vehicle market) we created a separate website that fine tuned their message and SEO strategy towards finding RV customers who were looking for their very specific kind or recreational vehicle product.