OVERVIEW
Auto Park Automotive Group is a network of auto dealerships in northern Indiana and southern Michigan. Their commercial truck division, Auto Park Fleet, is the national leader in delivery trucks for companies providing service to FedEx.
FEATURED SKILLS:
Television Commercials, Marketing Videos, Brand Identity, Social Media Ads, Email Campaigns, Tradeshow, Outdoor.
Television Commercials, Marketing Videos, Brand Identity, Social Media Ads, Email Campaigns, Tradeshow, Outdoor.
SOFTWARE:
Adobe Photoshop, Illustrator, Premiere, and After Effects. DaVinci Resolve Studio, Avid ProTools, Webflow, and more.
Adobe Photoshop, Illustrator, Premiere, and After Effects. DaVinci Resolve Studio, Avid ProTools, Webflow, and more.
PROJECT SAMPLES
BRAND IDENTITY: AutoPark used their original brand identity for a decade and was in need of a complete redesign. New design features unique elements along with a palette and typography treatment that works well along side Ford’s identity.
Original, outdated branding
SOCIAL MEDIA ADS: Produced monthly social media ads and reels to promote service specials, new vehicle incentives, top ten pre-owned, special promotions, and customer communication.
TELEVISION COMMERCIAL: ONE PRICE ONE PERSON ONE HOUR
As part of Auto Park’s brand identity makeover, they introduced a new sales concept: One Price. One Person. One Hour. This ad was produced to introduce the concept to the market and to explain how it made the buying process simple.
TELEVISION COMMERCIALS: AUTO PARK.COM
In order to more easily and cost effectively promote the websites for all five dealerships, we created a unified “autopark.com” website. Customers can shop the combined inventory of all stores and then be directed to the closest location for pick up.
FEATURED SKILLS: Project Management & Production, Director, 3D Animation & Motion Graphics, Storyboard Artist, Editor, Script Writer, and Graphic Design.
TELEVISION COMMERCIALS: BRONCO SPORT & ESCAPE
Produced to cost effectively market Ford’s monthly sales incentives. Features stock running footage from Ford as well as self-shot footage. Graphics designed to invoke Ford brand standards while retaining a unique look for AutoPark.
FEATURED SKILLS: Project Management & Production, Director, Videography, Editor, Script Writer, and Graphic Design.
MARKETING VIDEO: Trade shows are a vital source of new customer leads for AutoParkFleet. Videos like this give customers a taste of what the show is like and lets them know that the time and expense of attending is worthwhile for their business.
MARKETING VIDEO: AutoParkFleet built their entire business around positive customers experiences. Videos like this testimonial helped build trust with prospective new customers.
FACEBOOK REELS
OUTDOOR
